Growing Far North Queensland

As general manager of the highly successful local business Max Stocks Food Service, Russell Fisher is proud of his local roots and his family’s help in growing Far North Queensland’s economy.

The business was purchased by the Fisher family in 1980 as a small outlet to provide a quality wholesale food-distribution service for North Queensland. It has since grown into a large business with 45 staff, 15 refrigerated vehicles and a state-of-the art food-distribution facility.

Max Stocks distributes wholesale frozen, chilled and dry grocery items to restaurants, cafes, hotels, schools, hospitals, nursing homes and entertainment venues from Tully to Thursday Island and west to Kurumba.

“We’re a family-owned company that is up against national companies,” Russell said. “We’ve taken out some great awards, including the 2015 and 2016 Food Service Supplier Association of Australia (FSAA) National Award of Excellence in Regional Queensland, which is great because we’re keeping that money in the community instead of it going to other states or offshore to an overseas company.”

Russell oversees all aspects of the business including always looking for ways to improve and expand the business. At the beginning of the year Max Stocks merged with Cairns Ocean Products to offer fresh local seafood to their existing customer base.

“At both Max Stocks Food Service and Cairns Ocean Products we always strive to help our customers succeed and grow so FNQ grows,” Russell said. “We are passionate about the future growth of FNQ to ensure there are jobs for future generations.”

While he’s passionate about the business, the father of two gave one piece of advice that was given to him by a mentor.

“He told me, ‘make time for loved ones,” Russell said. “As most business people work long hours, it is so important to make time for loved ones. The work will always be there tomorrow.”

Growing Far North Queensland
Russell Fisher
Max Stock Wholesale Food Service
Words By Janie Barton • Photo By Catherine Coombs

347 Little Spence Street
Ph: 4035 3911